Model Community News

Grow Your Audience with Our Updated Algorithm

Our updated algorithm strategically connects your content with the right viewers for longer-lasting views, steady earnings, and a loyal fanbase.

By Pornhub | August 04, 2025 | 2 minutes

Our updated algorithm is live! Your content will now be strategically served to viewers who are most likely to enjoy it, helping you build a loyal fanbase and increase your earnings. Plus, creators who upload regularly will see even more visibility boosts.

With this update, we’re moving away from the old system where many creators saw a big surge in views right after uploading only to experience a sharp drop-off soon after. Our updated algorithm is designed to give your videos a bigger window to surface in. Your content will continue to be recommended to interested viewers over time, rather than the first few hours or days.  

 

What does this mean for you?

You can still enjoy the perks of being featured on the homepage the traditional way, just as before. However, the updated algorithm also offers creators several new benefits:

  • Sustained Growth: Your videos will have more reach on the platform, getting in front of new fans and keeping your audience engaged well beyond the initial upload period.
  • Steadier Revenue: Rather than a single sharp peak in earnings followed by a decline, you’ll benefit from a more consistent flow of views and revenue as your content stays visible and relevant to viewers.
  • Stronger Fanbase: By matching your videos with a broader number of viewers who are most likely to enjoy your style, you’ll have more opportunities to build a loyal, returning audience—helping you grow your brand for the long term.
  • Rewards for Consistency: Creators who upload regularly will see even more visibility boosts, making it easier to maintain momentum and maximize your reach.

Steadier Revenue Algorithm Updates.jpg

 

What can you do to succeed with the new recommendation algorithm?

To help you thrive with our latest homepage updates, follow these suggestions to boost your visibility, grow your fanbase, and maximize your earnings:

  • Create Content that Connects: Focus on your unique style or niche as our updated algorithm is designed to match your videos with a larger audience of diverse viewers who are most likely to enjoy your content.
  • Monitor Your Performance: Keep an eye on your analytics dashboard to track views, engagement and earnings and adjust your strategy as needed. Need some tips? Our team is happy to provide an account review to assist you.  
  • Stay Consistent with Uploads: Aim to upload at least once a week. Regular and consistent posting helps boost your visibility and keeps your audience engaged.
    • Check out this breakdown in our series of the Top 10 Tips to be Successful in the Model Program.
  • Interact with Your Fans: Build engagement on your videos by adding and responding to comments from users.  
  • Promote Your Uploads: Create hype on social media for your uploads on Pornhub!
    • See the many ways to do that on the blog here.

We’re committed to helping you achieve long-term success and stability on the platform. Keep creating, stay consistent, and watch your content and earnings grow over time with these new changes.

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