Pornhub through Aylo have recently announced a new partnership with StopNCII.org, a global initiative that prevents the spread of non-consensual intimate images (NCII) online. Since launching in 2021, StopNCII.org has established itself as a leading solution in the fight against intimate image abuse. The partnership will allow adults (18+) experiencing NCII abuse across all Aylo platforms to proactively prevent the uploading and sharing of intimate material online.
StopNCII.org empowers users to take control of their intimate content by using on-device hashing technology. This ground-breaking process creates a hash (digital fingerprint) of images or videos (which is presented as a string of letters and numbers) that can be created straight from the user’s own device. This added layer of privacy ensures the original image or video never leaves the user’s device.
The hash is then sent to participating platforms and if a subsequent image or video gets uploaded and matches the corresponding hash, it will be sent for moderation and removed if it meets the policy requirements of a participating platform. The image or video will then be blocked from any further sharing across participating platforms.
This partnership is the latest in our robust Trust and Safety processes, adding an additional layer to the tech industry’s leading content moderation protocol. Particularly, Pornhub’s safeguards include mandatory age and identity verification in order to upload content, extensive moderation practices including numerous technologies and human moderation, and partnerships with dozens of non-profit organizations worldwide.
StopNCII.org is operated by SWGfL, a not-for-profit charitable organization in the UK that works to ensure everyone can benefit from technology free from harm. As part of their work, they operate the UK Revenge Porn Helpline, a leading support service since 2015, supporting those over 18 who have been affected by intimate image abuse. Th Helpline has successfully removed almost 300,000 individual instances of NCII from the internet.
Alongside a number of esteemed industry partners, we are very pleased to be joining this groundbreaking initiative, working together to make the internet a safer space for everyone.
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